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Entrepreneurial Marketing: Integrating the Dichotomies

October 21, 2021 @ 9:30 am - 10:00 am

The COVID-19 pandemic has demanded a new perspective in managing marketing organizations. True marketers must be able to identify the dichotomies that exist within the organization (between creativity vs productivity, innovation vs improvement, entrepreneurship vs professionalism, and leadership vs management) and integrate them to face the challenges in the time of crisis.

Led by: Mr. Hermawan Kartajaya


October 21, 2021
9:30 am - 10:00 am
Event Category:


GW School of Business
International Council for Small Business