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GW October Conference
October 29 @ 9:00 am - 5:00 pm
Resilience has taken on an entirely new meaning in 2020. We no longer look at an individual, organization, or firm’s capacity for resilience as an after-thought, but rather as the major deciding factor determining a firm’s present and future success. Witnessing the prioritization of resilience in designing, constructing, and growing a business, we can understand the grand difference between an organization that is just surviving and one that is thriving.
Witnessing the ever-lasting and increasing pressures on micro, small, and medium-sized enterprises—witnessed at the onset and throughout the continuation of the COVID-19 pandemic and subsequent economic crisis—we must focus on the ways in which we can build sustainable and resilient enterprises that are adaptable to both internal and external changes. We are no longer allowed to wear a veil of ignorance to help us believe in certainty. Entrepreneurs have gone without this veil for longer than most as they recognize the constant changes and ever-present uncertainty in the world around them.
Practices of resilience in entrepreneurial settings will be a major indicating factor of our success moving forward. If we envision a better world, we all must be enabled and empowered to work entrepreneurially in a way that safeguards our work by being prepared to adapt and change. A resilient perspective demands that we see the opportunity regardless of the circumstances.