Many studies suggest that companies with robust environmental, social & governance (ESG) practices showed strong financial performance, improved operational efficiencies, and increased sustainability in management systems. Considering the unique nature of travel and tourism, the importance of ESG reporting is no exception to the hospitality and tourism industry. In this session, we will discuss the role of ESG practices in the hospitality and tourism industry and their impacts on entrepreneurs from Micro-Small- and Medium-sized Enterprises (MSMEs) to multinational companies.